KUALA LUMPUR: UMW Toyota Motor Sdn Bhd is bullish of selling 36,000 units of the new Toyota Vios a year.
UMW Toyota president Datuk Ismet Suki said this is based on the strong domestic appetite for imported cars.
"MAA (Malaysian Automotive Association) is targeting higher total industry volume (TIV) this year. We hope with this new model, we will achieve our target," he said.
MAA is forecasting TIV of 640,000 units for 2013. Last year TIV of 637,189 units were recorded. For the first half of 2013, TIV was up 4.1 per cent to 313,488 units, from 301,269 units a year earlier.
Ismet said since the local debut of the Vios in 2003 up until now, investment exceeding RM600 million has been made for the Toyota Vios project, particularly on cutting-edge high-tech equipment and tooling.
This has helped make the Vios best-selling car in the non-national small personal car segment, he said. Ismet was speaking at the launch of the all-new Toyota Vios here yesterday.
The new Vios features a flowing dynamic exterior design, "class above" fuel economy and high performance along with the safety and durability that Toyota is known for.
Buyers will enjoy a smart entry and push start button for the higher grade variants, fresh interior design featuring high quality material, a more spacious cabin with improved leg room and larger trunk capacity.
The upgraded suspension and steering systems provide for greater comfort and handling stability.
Even with many improved specifications, there is no price increase for the Vios 1.5J variant. However, the Vios 1.5 TRD Sportivo, 1.5G and 1.5E variants will cost slightly more.
The price ranges from RM73,200 for the base 1.5J manual to RM93,200 for the range topping 1.5 TRD Sportivo.
"Local content in the new Vios is about 50 per cent, which demonstrates our support to promote localisation within the industry," Ismet said.