Subway Malaysia targets 27 more outlets

KUALA LUMPUR: Subway Malaysia plans to expand its reach in Malaysia by expanding the number of outlets from 123 to 150 by the end of the year.

"Our goal this year is to identify potential prospects nationwide and widen our reach to other states," said Subway Malaysia development agent Datuk Vincent Choo.

He noted that the brand value of Subway has been growing steadily in the past three years with customer satisfaction exceeding the company's expectations.

Subway president and co-founder Fred DeLuca said he remained confident that Asia will experience the biggest expansion this year.

In 2012, Subway added 365 outlets throughout Asia, making it the world's biggest contributor in terms of growth.

From an overall business perspective, North America, Latin America, and Europe are the biggest markets for Subway.

"We work with the best partners globally and Malaysia is not an exception," said DeLuca. "

He added that Malaysians have acquired a taste for Subway's wide mix of nutritious meals, from made-to-order sandwiches, salads and its famous five-footlongs.

"It is encouraging to note that they have become regular and loyal customers," DeLuca said.

Subway, which is a privately owned by DeLuca and his partner Peter Buck, has 38,633 restaurants in 100 countries.

It is currently ranked the world's biggest fast food franchise.