Samsung fined over attack on rival HTC
TAIPEI: The authorities yesterday slapped a fine of T$10 million (RM1.07 million) on Samsung after the South Korean tech giant was found to have paid bloggers and students to attack local rival HTC online.
An investigation by Taiwan's Fair Trade Commission showed that Samsung, through one of its Taiwan units called Opentide, had hired people to write online articles attacking HTC and recommending Samsung cellphones.
The paid writers, and Samsung employees, concealed their status while posting their evaluation reports about One, HTC's flagship cellphone.
They highlighted what they described as flaws in the HTC gadgets and played down any negative reports about Samsung products.
"This is the first case of its kind in Taiwan that a company has concealed its genuine status while attacking a rival," said commission spokesman Sun Lih-chyun.
Opentide was fined T$3 million and another smaller local advertising agent contracted by Opentide was fined T$50,000, according to the commission. AFP