Nissan hopes revived Datsun to boost sales
JAKARTA: Japanese carmaker Nissan yesterday launched its revived budget Datsun marque in Indonesia, saying it hopes the cut-price cars will more than double its market share in the country.
Indonesia is the second country where the iconic car has been launched following its resurrection in India in July, which marked the start of a rollout across emerging markets.
Nissan, which in 1981 killed off the Datsun badge that was a favourite of legions of Western drivers, has launched a "next-generation" of the car to penetrate high-growth developing markets.
Nissan Motor Co chief executive Carlos Ghosn unveiled two new Datsun models in a Jakarta shopping mall, a seven-seat family model and a five-door hatchback.
The cars will go on sale in Indonesia next year.
Nissan hopes the two cars, which will sell for less than 100 million rupiah (RM29,040) each, will boost its market share in Indonesia, which at the moment stands at only six per cent. AFP