NAZA World Auto strengthens its position as a leading automotive distributor in Southeast Asia by signing a synergy partnership deal with one of the world's exclusive hypercar manufacturer, Koegnisegg.
The partnership will allow Naza to distribute Koegnisegg's high-energy supercar models, Agera and AgeraS, in Malaysia and Indonesia.
The brand, the brainchild of Christian Van Koegnisegg, the founder of Koenigsegg Automotive AB, is based in Angelholm, Sweden. The firm boasts the fastest and lightest hypercar in the world and caters to a very exclusive clientale.
Naza Group of Companies joint group executive chairman Datuk Wira SM Faisal Nasimuddin said its partnership with Koegnisegg is a testament of Naza's credibility and influence as the top car distributor in the region. He said to distribute an exclusive brand such as Koegnisegg requires a strong market, good after-sale services facilities and expertise.
"We know the customers very well because we distribute various ranges of cars. We are confident of producing good numbers for Koegnisegg. It is essentially the best brand you can have as it doesn't just personify exclusivity but also efficiency, innovation and high technology," Faisal said at the signing ceremony between Naza and Koegnisegg at the manufacturer's factory here.
Faisal said the showroom and service centre for Koegnisegg, to be sited at Naza World Auto Mall in Petaling Jaya, will be ready by the first quarter of next year.
He said there are already a number of enquiries on the brand in Malaysia and Indonesia.
Meanwhile, Van Koegnisegg said Naza is the best car distributor in Malaysia that fulfils the requirements in terms of quality, service and client relationships.
Koegnisegg has 14 distributors in the world and Naza will be the third one for the brand in the region, after Singapore and Thailand.
Since its inception in 1994, Koegnisegg has delivered 106 personalised hypercars around the world, with its major markets including China, the United States and the Middle East.
Next year, the brand is expanding into a bigger factory to meet the plan to produce 60 cars per year. The facility is expected to be completed by July 2014.
For Van Koegnisegg, the idea of creating a high-energy supercar such as Koegnisegg was a lifelong dream that started when he was still five years old.
"I am always chasing after something different. Koegnisegg cars use more compact energy without the unnecessary complexity. While most of our clients are from the middle 20's and above, one-third of our clients own more than one Koegnisegg," he said.