Mindshare steals the show

GLOBAL media agency network Mindshare bagged five awards, including the grand prix title of Network of the Year, at the annual Festival of Media Asia Awards in Singapore recently.

Mindshare Malaysia made the country proud by being the only Malaysian company to garner an award at the festival.

It won the Best In-Store Activation award for work on Nesvita Omega Plus.

Mindshare India, meanwhile, picked up three awards, namely Best Event/Experiential Campaign for an innovative campaign for Hindustan Unilever's ketchup brand Kissan; The Effectiveness Award for a campaign for PepsiCo drinks brand Slice; and as a partner for Best Contribution to a Campaign by a Media Owner, for a campaign with MTV for Unilever brand Axe.

Mindshare APAC chairman Ashutosh Srivastava described the achievement as "terrific recognition" of the teams and its clients who encouraged and worked with Mindshare to help create and deliver market-leading work on such scale.

"I'm delighted to see that our offices continue to set the standard in this region and lead at every major industry awards," he said in a statement.

He added that the achievement demonstrates the strength and depth of Mindshare's network across the region, which it has built along with GroupM over the years.

Mindshare was also highly commended in the Best Social Media Strategy and Best Use of Content categories as well as for supporting Ogilvy & Mather, which won the Best Targeted Campaign category for work for IBM.