KUALA LUMPUR: Sime Darby Motors Sdn Bhd, the official distributor of the McLaren brand in Malaysia, opened its first showroom and sales centre in the country, here, yesterday.
Sime Darby Motors managing director Dennis Ho said the company invested some RM2 million in the showroom.
He said it is an important investment for the company as it seeks to capture a bigger market share of the country's luxury car segment.
"Sime Darby Motors sees potential in the luxury sports car segment. We expect to invest more in the future," Ho said at the launch of the showroom.
Also present were McLaren Automotive design director Frank Stephenson and McLaren Automotive Asia sales manager Sven J. Ritter.
The flagship sales gallery, operated by the company's unit, Sime Darby Auto Britannia Sdn Bhd, will feature a range of high performance sports cars, including the McLaren P1, from the British brand.
The McLaren P1 hybrid hypercar, which boasts 903 horsepower, is regarded as the long-awaited successor to the legendary McLaren F1, with production limited to only 375 units worldwide.
Located in Mutiara Damansara, Ho said the new showroom is supported by the McLaren Kuala Lumpur Service Centre in Glenmarie, Shah Alam, which has a fully-equipped two-bay workshop and a professional staff trained at the United Kingdom-based McLaren Technology Centre (MTC).
"This is our third collaboration with McLaren Automotive and we look forward to successfully expanding the brand in the home country of Sime Darby Motors," Ho said.
"We will be leveraging on our intimate knowledge of the local market, coupled with our steadfast commitment to excellent after sales service, in order to propel the brand forward in Malaysia," he added.
Sime Darby Motors, the automotive arm of Sime Darby Bhd, is one of the major automotive industry and luxury marquees players in Malaysia, Singapore, China, Australia and New Zealand.
Its various business activities include importation, assembly, distribution and retail of vehicles.
The division represents various brands and luxury marquees ranging from BMW, Mini, Rolls-Royce, Porsche, Jaguar and Lamborghini, to Hyundai, Land Rover, Alfa Romeo, Ford, Peugeot, Mitsubishi, Ssang Yong and Chevrolet.