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KFCH, QSR to undergo rebranding

Published: 2013/02/01
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DICTIONARY :
THESAURUS :
PETALING JAYA: KFC Holdings (M) Bhd (KFCH) and QSR Brands Bhd plan to undergo a rebranding process to strengthen their position.


Triple Platform Sdn Bhd managing director Datuk Ahmad Zaki Zahid said the company has outlined new strategies to strengthen the business of KFCH and QSR.

Triple Platform was established earlier as the temporary holding company to facilitate the process of the takeover of QSR Brands and KFCH.

"We have submitted the application to the Companies Commission of Malaysia to re-register QSR to a Sdn Bhd status," he said after launching KFC and Pizza Hut outlets here yesterday.

"Besides looking for new management talent, we are also focusing on other business avenues such as livestock farming," he said.


He also said the company is also planning to lengthen the business hours till 2am from 12 midnight currently.





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