FORMERLY known as ICI Paints (Malaysia) Sdn Bhd, the manufacturer of renowned paint brand Dulux announced yesterday that the company has changed its name to Akzo Nobel Paints (Malaysia) Sdn Bhd.
Acquired in 2008 by AkzoNobel, a Dutch multinational and leading global paints and coatings company and a major producer of specialty chemicals, ICI Paints has since rebranded its marketing communications material to reflect the new name.
The ICI trademark remains the property of AkzoNobel.
"The change of name from ICI Paints (Malaysia) to Akzo Nobel Paints (Malaysia) Sdn Bhd emanates from full alignment to our parent company, a global entity in the paint industry.
"We will continue our commitment to provide the best quality and services to Malaysian consumers and our support to Malaysian communities as we have since 1959," said Akzo Nobel Paints (Malaysia) Sdn Bhd managing director CW Goh in a statement.
For more than five decades, top consumer paint brand, Dulux(TM), has enjoyed years of strong association and familiarity among local consumers.
The company created a milestone in AkzoNobel's history with the introduction of a single global brand identity for its top consumer paint brand Dulux(TM) in October 2011.
This new identity is a step forward for the company in proactively upholding its mission to add colour to people's life with the Dulux(TM) brand call to action - "Let's Colour".
In Malaysia, AkzoNobel also won numerous awards and accolades for its brand promise and corporate excellence.
As a frequent recipient of the Reader's Digest Trusted Brands Awards, Superbrands Award, The Brand Laureate and Putra Brands Award, the company's notable paint brand Dulux(TM) established consumers' confidence in the brand and reinforced its market-leading position here.
In additiont, the company is also a consistent winner at the Chemical Industries Council of Malaysia (CICM)'s Responsible Care Awards under the general chemical category. Awarded since its inception in 2002, AkzoNobel recently bagged gold awards for community awareness and emergency response and silver for pollution prevention, process safety, and employee health and safety in its latest 2012 instalment.
"Being recognised as a leading Malaysian paint brand at various prestigious awards over the years, including being voted as one of the top ten consumer brands in Malaysia, speaks volumes for Dulux(TM). We are committed to the people of this country, not just in terms of business but also in sustainable community initiatives," it added.