BOON Siew Honda Sdn Bhd aims to increase its revenue by some 20 per cent to RM1 billion by year-end.
The company registered more than RM800 million revenue last year.
"We have been receiving tremendous response from local buyers and have a good reputation in the market," said deputy chairman and chief sales and marketing officer Datuk Seri Tan Hui Jing.
Tan said the target will be driven by new Honda motorcycle models from the underbone and supersport segments launched year-to-date.
"We have a strong market share of about 50 per cent for the underbone segment so we believe the new models will entice more buyers.
"There is also growing interest in our supersport class, particularly the CBR 600cc model range," said Tan at the launch of the new Honda Wave Dash R and S series, here, yesterday.
The company aims to sell between 42,000 and 48,000 units of the new models by year end.
Last year, it sold some 36,000 units of the series' previous models.
Earlier in June, the company introduced two CBR600RR series, namely the CBR600RR and CBR600RR C-ABS, representing a big step forward for Honda's 600cc Supersport class.
The new 110cc Honda Wave Dash R and S series, which are assembled at the company's new plant at Batu Kawan Industrial Park in Penang, are priced at between RM5,029 and RM5,419.
Tan said the underbone segment remains a key revenue driver for the company, contributing about 90 per cent of its total revenue.
Total industry volume for motorcycles was registered at 660,000 units last year, of which 86 per cent was underbone motorcycles.