DSAM: Direct Selling Blueprint to chart sector's growth
KUALA LUMPUR: The World Federation of Direct Selling Associations (WFDSA) and Direct Selling Association of Malaysia (DSAM) celebrated their 35th anniversaries at a time when Malaysia became the fourth largest retail market in the Asia Pacific.
WFDSA chairman Allesandro Carlucci joined DSAM president Frederick Ng in the joint anniversary celebrations on September 18 here.
The event was graced by Domestic Trade, Cooperatives and Consumerism Minister Datuk Hasan Malek.
Ng said Malaysia generated RM14 billion in retail sales in 2012, making it the eighth biggest retail sales market globally.
He added that the industry is expected to chart greater growth with the recently launched Direct Selling Blueprint.
DSAM's history goes back to 1978 when four local direct selling companies decided to form an organisation that supports direct selling companies in Malaysia, especially in the areas of governance, education, communications, consumer protection and ethics.
DSAM has 64 members and these members, Ng said, generated RM5.2 billion in retail sales last year.
Meanwhile, WFDSA, which was also formed in 1978 to act as a global non-governmental, voluntary organisation representing the direct selling industry, is today made up of 60 national direct selling associations from around the world, including the European Direct Selling Association.
One delegate from each association as well as regional and global officers serve on WFDSA's board of directors.