New iPhone a hard sell in Indonesia
JAKARTA: Apple's newest iPhone, priced lower than earlier models, may not be able to penetrate Indonesia's price-sensitive consumer market, of which cheaper Android-operating phones already have a strong foothold.
Apple launched the iPhone 5c - aimed at emerging markets - as well as the upgraded iPhone 5s in California last Tuesday.
In the United States, Apple set an unsubsidised price of at least US$649 (RM2,135) for the 5s model and US$549 for the lowest 5c model.
Some analysts had expected the price for the 5c model to be lower to stay competitive with handsets such as Samsung's Galaxy and Sony's Xperia.
Sudev Bangah, head of operations at research group International Data Corporation in Indonesia, said in an email on Wednesday: "The 5s looks stylish and elegant, and the unsubsidised price tag suggests that Apple is keeping that to an elite group of users. On the flipside, the 5c's price was a bit disappointing from the perspective of a 'lower-priced' iPhone."
He estimated that in Indonesia, iPhones will compete against handsets that cost more than five million rupiah (RM1,447).
"There will be the excitement in the market within the first three months of release, but we do not expect it to shift Apple's market share much in the Indonesia market," Bangah said.