RM200m investment plan
THREE-YEAR TARGET: Mercedes Benz Malaysia to expand footprint in the country
MERCEDES Benz Malaysia, having invested more than RM230 million in establishing its marketing network here, intends to spend another RM200 million in the next three years.
"No luxury manufacturer has a dealer network as wide as ours and no manufacturer offers a better level of service. The launch of this 10th autohaus is a fine example of the collaboration, loyalty and trust between Mercedes-Benz and Cycle & Carriage Bintang," said president and chief executive officer Roland S. Folger.
Cycle & Carriage Bintang Bhd (CCB), the largest dealer of Mercedes-Benz vehicles in Malaysia, first brought in the Mercedes-Benz marque in 1951.
Yesterday, it opened its 10th flagship showroom-cum-service centre at Glenmarie.
With a sizeable space of 72,000 sq ft, the autohaus displays a wide range of Mercedes Benz vehicles in its showroom. The 15 work bays are able to service up to 30 cars daily. This works out to servicing up to 6,500 cars in a year.
The new RM12 million autohaus, equipped with Mercedes-Benz Presentation System II (MPS II), offers services ranging from attractive fleet packages to fleet financial solutions and insurance.
CCB chief executive officer Wong Kin Foo said the company has invested RM100 million in putting up six autohauses in the first wave of facilities modernisation from 2004 to 2005.
CCB's loyalty to the Mercedes Benz marque was strengthened 10 years when it established Mercedes Benz Malaysia with Daimler AG.
Apart from managing wholesale distribution of the Mercedes Benz marque, Mercedes Benz Malaysia also carries the Smart and Mitsubishi Fuso brands.
Todate, it partners 59 dealers and they operate 83 after sales service centres nationwide.
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