AIR France-KLM (AF-KLM) expects up to 10 per cent growth in its Asia-Pacific (Apac) annual revenue starting next year.
Its senior vice-president (Asia-Pacific region) Patrick Roux said the plan is based on demand in the region, from which the airline could anticipate revenue growth of between five per cent and 10 per cent each year.
He said AF-KLM (Apac) currently contributes about 17 per cent, or ?2 billion (RM4.3 billion), to the company's global revenue.
Roux also said Air France will unveil its offerings in the new business and the "La Premiere" cabins by next year. The first flight equipped with the new cabins is expected to start operations in April next year.
Air France will also gradually equip 44 Boeing 777 aircraft in its long-haul fleet with the new seats and in-flight entertainment.
This will see close to 11,110 economy and premium economy seats installed by July 2016.
Roux said the Asia-Pacific region will benefit from this upgrade.
He said the airline has invested ?500 million in the offerings, including ?130 million in a new in-flight entertainment system.
When met after the presentation of the first phase of the move upmarket for Air France customers in all cabin classes, Roux said the move is to ensure that the customers gain a unique experience when flying with the airline.
"This will surely be the pull factor for our customers worldwide, including those from the Asia-Pacific. Asia Pacific is an important market for us. We recently launched new routes, including for China and Kuala Lumpur," he said, adding that Air France will be flying to Jakarta next year.
As for the Kuala Lumpur-Paris route, Roux said the company has not thought of increasing the frequency and is satisfied with the three Air France flights and seven KLM flights.
It is, however, looking into stronger plans for business travellers in the region.
He said it is time for the airline to look into working closely with its partners.
"We want to grow with our partners, including Malaysia Airlines," he added.