KUALA LUMPUR: Malaysia Building Society Bhd (MBSB) aims to grow its children's savings accounts segment by 20 per cent next year, says vice-president for retail sales Azman Aziz.
He said MBSB currently has 30,000 children's savings account holders in its Cheeky Savings Club.
Azman says the expansion is in line with the government's call to promote savings culture among Malaysians, which it says start with the children.
"This is part of our strategy to grow our future customer base. When these children grow up, we hope that they will come back to us for their financing needs as they already have savings accounts with us," he said at a media briefing after launching the second season of the children's reality television show, "Over the Top", here yesterday.
The show will be aired on TV3 for eight weeks, starting next Saturday.
Azman said the show aims to reach out to children and bring to them topics and lessons on money management, adding that it is also to instil and cultivate a healthy savings habit among them.
He said MBSB plans to open a special branch for children at the IOI Mall in Puchong, Selangor, in December, to enable them to undertake banking transactions in an environment of their liking.
"This is to strengthen MBSB's presence and to promote savings culture among the children."
Azman said MBSB also plans to increase its reach by adopting schools and sponsoring their activities like sporting events and contests.
On current savings trend among children, Azman said MBSB will encourage financial institutions to promote awareness on the importance of saving.
Other than enjoying good returns, the Cheeky Club members will receive various membership privileges, such as exciting activities and other benefits. Bernama