Lexus kicks off roadshows nationwide

SHAH ALAM: Lexus Malaysia will showcase their Lexus models at selected hotspots nationwide as part of its outreach programme to introduce the Lexus brand and models to a wider audience.

The company said it will showcase the historical perspective of Lexus as well as an insight into the brand's success and model line-ups during the roadshow.

The nationwide roadshow will also incorporate interesting activities to ensure guests and their family have a 360-degree experience that is informative yet enjoyable, it said.

"Lexus Malaysia is confident it will continue to strengthen its brand presence in this country and continue to win the hearts of many more customers," the company said in a press statement.

The Lexus models that will be on display at the roadshow include the all new Lexus GS, the luxury hybrid model Lexus CT 200h and the new improved Lexus RX.

"These models are representations of the Lexus' continuous 'Pursuit of Perfection' and will raise the benchmark in terms of refinement in quality, detailing and styling in the luxury market."

These Lexus models feature the "spindle grille" which is a new design philosophy that becomes an identity of establishment and symbolises the future of Lexus.

The roadshows will take place at KLCC, Kuala Lumpur, from today to Wednesday; Sutera Mall in Johor Baru from September 21 to September 23 and Gurney Plaza Mall in Penang from September 27 to September 30.

With a global presence in over 60 countries, Lexus belongs to Toyota Group of motor vehicles.

In Malaysia, Lexus Malaysia was officially launched in 2007 and have been continuously raising the bar on luxury and performance as well as striving to provide the best service.