Malaysia's media adex up 20pc to RM9.6b
MALAYSIA'S overall media advertising expenditure (adex) grew 20 per cent to RM9.6 billion in the first nine months of this year, up from RM8.01 billion in same period last year.
According to information and measurement company Nielsen Malaysia, advertisers spent RM5.63 billion on television advertising in the first nine months of the year, compared with RM4.15 billion in the same corresponding period last year.
During the period, newspaper adex revenue rose slightly to RM3.32 billion from RM3.20 billion recorded in the January to September period last year.
In terms of market share, newspapers held 34.6 per cent of the adex in the media industry, second after television, according to Nielsen Media Research Adex's latest data.
Among the newspaper companies, The New Straits Times Press (NSTP) group's adex revenue improved to RM1.05 billion from RM1.02 billion in the same period last year.
Leading the adex growth in the group was the Harian Metro, followed by the New Straits Times and Berita Harian.
NST also posted a year-on-year growth in revenue and market share with RM233.18 million and seven per cent, respectively.
The report showed that TV captured 58.7 per cent of the total adex market share from January to last month, compared with 51.8 per cent in the first nine months of last year.
Adex in free-to-air TV stood at RM2.24 billion compared with RM2.21 billion before while pay TV commanded RM3.39 billion in adex, higher than the RM1.94 billion it captured previously.
Radio's adex revenue rose 5.9 per cent to RM336.78 million from RM318.06 million in the first nine months of the year.