Adex rises 18pc to RM8.36b
KUALA LUMPUR: Malaysia's overall media advertising expenditure (adex) rose 18 per cent to RM8.36 billion in the first eight months, up from RM7.09 billion in the same period in 2012.
According to information and measurement company Nielsen Malaysia, advertisers spent RM4.9 billion on television advertising during the period compared with RM3.64 billion in the corresponding period of 2012.
During the eight months, the newspaper adex revenue rose slightly to RM2.88 billion from RM2.85 billion posted in January-August 2012.
Among the newspaper companies, The New Straits Times Press (NSTP) group's adex revenue improved to RM927.39 million from RM917.11 million previously.
Leading the adex growth in the group was the Malay-language Harian Metro followed by its English daily the New Straits Times and its Malay daily Berita Harian.
In terms of market share, newspapers held 34 per cent of the adex in the industry, second after television, according to Nielsen Media Research latest data.
The report showed that TV captured 59 per cent of the total adex market share, up from 50 per cent in the first eight months of 2012.
Adex in free-to-air TV stood at RM1.96 billion compared with RM1.95 billion previously, while pay TV commanded RM2.94 billion adex, higher than the RM1.69 billion it captured in the same period last year.
Radio adex grew steadily from RM299.95 million to RM284.61 million in the first eight months this year.