Bike Empire targets 250-500 bike sales
KUALA LUMPUR: Motorcycle dealer Bike Empire Sdn Bhd targets to sell 250 to 500 units of its newly-launched motorcycle, the Cleveland CycleWerks Heist, by year-end.
Executive Chairman Datuk Sheikh Mohamed Zulkifli SM Amin said the new motorcycle is aimed at the beginner who wants to collect motorcycles as big toys.
"It can be a "toy" for rich and middle-income people who wish to own the motorcycle as part of their lifestyle," he told reporters after launching the model here today.
Sheikh Mohamed said the 250cc Heist, which can go 250 kilometres on a full tank, is not intended as a competitor to entry-level motorcycles from established manufacturers like Harley Davidson, Honda or Kawasaki but would appeal to new and old riders looking for a beautiful and affordable bobber motorcycle.
The Heist's retail price is RM18,946.
Meanwhile, Bike Empire Chief Operating Officer Mohd Khairul Naem Mokhtar said the company plans to expand its business into bike rentals next year to support Malaysia's tourism industry.
He also expressed hope the government would reduce the import tax in the upcoming Budget 2014 in he wake of the recent oil price hike and increase in living costs, adding a lower tax would encourage more Malaysians to travel by motorcycle instead of a car. -- Bernama