Efforts to lure medical tourists from Indochina
GEORGE TOWN: The Northern Corridor Implementation Authority (NCIA) is working with health providers in Penang to lure medical tourists from key Indochina markets, says chief executive Datuk Redza Rafiq.
He said among the markets identified are Myanmar, Vietnam and Bangladesh.
"We are stepping up efforts to assist member hospitals of the Penang Health Association to penetrate new markets in the region, as well as existing ones like Indonesia, Japan, Europe and Australia," Redza said.
His speech at the International Conference for Cancer Caregivers here today was read by NCIA vice president of Resource Support Services Centre (marketing and investor relations division), Muhammad Zaki Mohd. Saman.
Redza said Malaysia achieved a higher healthcare travel revenue of about RM594 million last year from RM511 million recorded in 2011 amid aggressive efforts by the federal government.
The Ministry of Health and other relevant government agencies including NCIA as well as the 72 hospitals and healthcare facilities in Malaysia are registered with the Malaysian Healthcare Travel Council.
On the one-day conference organised by Penang Adventist Hospital (PAH), Redza said the knowledge, emotional and mental support skills acquired would help caregivers provide better care for cancer patients.
He also expressed hope that PAH would continue to leverage on its international network of some 600 non-profit hospitals, clinics and dispensaries worldwide to enhance healthcare services offered in the Northern Corridor Economic Region.
This is is to cater to the global and regional demand for healthcare services which would continue to increase in tandem with the growing affluence and life expectancy in the region, he added. -- Bernama