Trumer to cut losses with product rollout
PETALING JAYA: Trumer International Bhd, a small medium enterprise operating an online trading portal, looks forward to narrowing its losses, as it rolls out more of its TruCare brand of toiletries.
Chairman Datuk Tik Mustafa said from operating a barter trade exchange and an online portal, the company has since expanded its business to distribution of nutritional supplement and medicare products.
"We're still in a development stage, developing products for the nutrition and wellness business. Last year, our losses widened to RM3.2 million from 2011's loss of RM2.4 million.
"Hopefully, as the sales of our TruCare brand of toiletries gain momentum, we should see our losses narrowing by the end of 2014," he told reporters after the launch of toothpaste, the first of product of the company's TruCare toiletries collection here yesterday.
Also present were Trumer company directors Yoong Voon Chew and Yee Chin Siong.
Trumer's nutritional supplements and toiletries business incorporates the usage of colloidal silver, a bioactive which in low dosage readily kills bacteria and promote body cell regeneration.
"Ag+ RapidHeal Factor is TruCare’s proprietary formulation," Yoong said.
"In order to incorporate silver into a variety of our nutritional supplements and toiletries, the particle size of the silver has to be greatly reduced, all of the way down to the “nano” level," he explained.
Anti-septic formulations containing such silver salts were used by physicians in the early 20th century but their use was largely discontinued in the 1940s following the development of modern antibiotics.
Since the 1990s, colloidal silver has emerged as a popular bioactive compound in alternative medicine.
It is now increasingly being incorporated into dietary supplements and homeopathic remedies.