Petronas hires agencies for creative projects
KUCHING: Petronas has appointed two agencies to undertake the group’s Above-the-Line (ATL) creative projects under a two-year
contract effective September 30 this year.
It named the agencies as Star Reacher Advertising Sdn Bhd (Leo Burnett) for its corporate and festive categories and McCann Erickson (M) Sdn Bhd for retail projects.
"The decision to appoint the agencies was made after a rigorous
ten-month tendering exercise, during which, six creative agencies were invited to present their proposals," Petronas said in a statement.
Under the agreement, both Leo Burnett and McCann Erickson will handle all ATL creative activities undertaken by the Petronas Group, both locally and internationally.-- Bernama