NUSAJAYA: Nasim Sdn Bhd, the official distributor for
Automobiles Peugeot in Malaysia, today launched its latest Peugeot outlet here today as part of its aggressive nationwide network expansion.
Peugeot Nusajaya is the sixth new outlet launched by Nasim this year and the fifth Peugeot outlet in Johor, which represents the second largest market for new car registrations in the country.
Owned and operated by Autoportal Sdn Bhd, Peugeot Nusajaya will serve Nusajaya as well as surrounding areas such as Bukit Indah, Gelang Patah, Senai, Kulai, Skudai, Pontian, Gugusan Taib Andak, Pekan Nenas, Simpang Renggam and Ulu Tiram.
Built at a cost of RM1 million, it features a showroom with customer lounge facilities, a meeting room, Astro and free high-speed Wifi internet in addition to a service centre equipped with three service bays with the capacity to
service 12 cars a day.
By the first quarter of 2015, Autoportal Sdn Bhd will open a larger 3S (sale, service and showroom) facility in Tampoi.
The approximately RM3 million, one-acre facility will have a built-up area of 43,000 sq ft (3,995 sq. m.) with a minimum of 10 service bays to serve the growing market for European cars.
The current location at Nusajaya will be retained as a satellite outlet featuring sales and service facilities.
Nasim chief operating officer Datuk Samson Anand George said Peugeot Nusajaya will enable the company to tap into the growing demand for European cars in Johor.
"Last year the European market expanded by 37 per cent in this state, outperforming the overall market growth. So far in 2013, we have seen the demand for European brands in Johor increase, keeping in line with the national trend," he told reporters.
Peugeot Nusajaya is part of Nasim's rapid nationwide network expansion exercise for 2013 which has seen the launch of outlets in Butterworth, Batu Pahat, Alor Setar, Kuala Terengganu and George Town.
Nasim will launch four more outlets by year-end bringing its total number to 30 outlets nationwide.-- Bernama