PETALING JAYA: Tokyo-based retailer and telemarketing operator Tri-Stage Inc expects the sales of its Malaysian outfit to hit up to US$30 million within the next two years, in line with the continued growth in the home shopping market in the country.
The company is making headway into Malaysia and to facilitate its entry here, it has formed a strategic partnership with Zenith Media Malaysia as its consultant.
Tri-Stage also has appointed Home Shopping Japan Sdn Bhd to promote and sell the huge array of products from Japan that they have through TV Shopping programmes here.
Meanwhile, Scicom (MSC) Bhd will provide them with call centre and support services and United Seino Transportation (M) Sdn Bhd to deliver its logistics requirements.
Tri-Stage international business head Yutaro Suzuki sees Malaysia as a high-growth market for home shopping, which is projected to hit RM5 billion next year.
"We expect to achieve sales of US$20 million to US$30 million by 2015 and as for next year, the company anticipates US$5 million in sales," he told a press conference here yesterday.
Also present were Zenith Media chief executive officer Gerald Miranda and Home Shopping Japan chairman Muhaimi Mustapha.
Tri-Stage has more than 5,000 types of product line to sell which include items in the categories of healthcare, home appliances and other accessories, jewellery and kitchenware.
The company also plans a tie-up with retail companies so that they are able to promote their products through the retail channels so that their Malaysian customers can touch and feel the products.
"Currently, we are in talks with 20 local companies here for the tie-up plan," Suzuki said.
Moving on, he said the company aims to expand its business operations to meet consumer demand and hopes to develop enough expertise to acquire market share by way of thorough grasp of market size and target audience.
Tri-Stage is engaged in the provision of media spaces, including broadcasting time on television and radio, commercial broadcasting time and advertising spaces on newspaper, magazines, Internet and mobile portal sites.
It also provides customised product development, planning and production of TV programmes and other programmes as well as the know-how about order receipt and logistics.
It is also involved in the operation of call centres and business-to-business trading.
Listed on the Tokyo stock exchange in 2008, Tri-Stage commands 32 per cent of the direct marketing media slots in Japan.