Continental Tyres PJ Malaysia Sdn Bhd (Continental) expects to sell at least 500,000 units of its new Viking tyres by year-end.
"Since we launched it in early August this year, Viking has managed to attract customers with its special features that will provide better performance for vehicles.
"Up to now, we have already sold more than 100,000 units of Viking tyres, which is approximately 30 per cent of the target sales," sales and marketing director Sim Wee Chung told a press conference after the launch of the new brand today.
Sim said the Viking tyres would attract more customers to buy and use the brand for better performance for their vehicles.
He also said with the increasing demands from motorists for better performance, safety and reliability, Continental is optimistic that Viking tyres are well equipped to answer their needs.
"This new brand tyre also will fulfil our aim of taking about 30 per cent of market share in the tyre industry in Malaysia," Sim added.
Meanwhile, Continental manager of tyre development Asia See Chin Boon said with the launch of the Viking brand, Continental is optimistic of producing at least three million tyres annually.
"There are four brands of tyres under our company including Dunlop and Viking, which we produce at our plant in Alor Setar, Kedah.
"We are expecting to increase the volume of production each year from three million units (tyres) this year," he said.
See said Viking tyres are available as the City Tech 5 (CT5) in 12 to 15 inches for smaller cars, and the ProTech 5 (PT5) in 15 to 18 inches.
The CT5 has an asymmetric pattern for safety on both dry and wet surfaces, and its "Kjede" technology gives higher mileage and optimum driving reliability.
The PT5 is built with "Navigasjon" technology, providing a safe, durable ride, and its aggressive five-row tread pattern block allows for better grip and traction while reducing noise.
See said the retail prices will depend on the dealers because they sell the tyres based on actual market prices and the competition.
"We cannot set the price lower than the market price and we cannot set the price higher than our competitors," See added.-- Bernama