The third Halal Fiesta Malaysia (Halfest 2013) exposition to be held in October targets RM30 million in sales revenue, says
Mohd Shukri Abdullah, chief executive officer of Shapers Malaysia Sdn Bhd, the organiser.
The expo, to be held from October 2-6, will showcase 570 halal
entrepreneurs and aims to attract 70,000 visitors.
The five-day expo aims to promote halal products manufactured by small and medium enterprises (SMEs) and micro-businesses in Malaysia.
International Trade and Industry Minister Datuk Seri Mustapa Mohamed, who launched the event, said that up to April this year, a total of 3,237 halal certificates were issued by Malaysian Islamic religious authorities to manufacturers, premises and abattoirs.
Of the total, 748 are exporters and 56 per cent of them are SMEs and 16 per cent micro-businesses.
Mustapa said multinationals remain as major contributors to halal products exports, with 72 per cent or RM4.1 billion.
He said there has been a slight increase in halal products exports in the first quarter of this year, registering 0.5 per cent increase or RM100 million to RM7.8 billion compared to the same period last year.
Besides Malaysia, Thailand and Brazil are also actively involved in halal food products business, the minister said.
He said Brazil has been the prime exporter of chickens to Saudi Arabia, adding that Malaysia should assess and explore this market.
The Halal Development Corporation has been asked to study this market potential.
On Halfest, Mustapa said that it was a good platform for SME entrepreneurs to promote their brands and market their products to prepare themselves for the competitive international market.-- Bernama