KUALA LUMPUR: Daily Fresh, a franchisor of casual kiosks selling snack food, desserts and beverages, aims to open 35 new kiosks by the end of 2013 through its franchise system.
Daily Fresh franchise development manager Mohd Ashraf Yong said of the 35 kiosks, five of which are targeted to be opened in Sarawak next year.
"This is due to the favourable market demand from East Malaysia," Ashraf said.
To date, the company has opened about 105 kiosks across Malaysia, of which 39 are owned by Daily Fresh and the rest are franchised kiosks.
Speaking to Business Times in an interview recently, he said Daily Fresh's strength lies in the low investment that is required to open a kiosk and its easy-to-manage business module.
Ashraf said the start-up investment is about RM100,000, while the franchise fee is RM25,000.
For this year, the company plans to open 10 new kiosks, while 25 more will be open next year.
Ashraf said the new kiosks will include Fresh Daily kiosks at Petronas' Kedai Mesra. He believes this will able to strengthen and improve customer access to its business operations.
"We will work with Petronas on the plan to open kiosks at Kedai Mesra. It offers big potential because Petronas owns about 490 petrol stations nationwide," he said.
"We are looking at the potential location of petrol stations before it is offered to prospective franchisees," Ashraf said.
Established in 1986, Daily Fresh sells snack food like Cup Corn, Wafito (waffle), IceKimo (fresh fruits, natural flavoured ice and fruit toppings) and Gelato (ice cream). The best-selling item is Cup Corn.