POS MALAYSIA Bhd's courier strategic business unit, PosLaju plans to cater to more contractual customers to maintain its position as a front runner in the local courier business.
The contractual customers include online and offline business customers.
Chief operating officer Nor Azizan Tarja said that PosLaju believes that there is potential for sales growth in the online business segment, adding that PosLaju will look into expanding its On-Demand Pickup services areas.
"Soon, we will be introducing A new product specially for online customers. It is something like a prepaid box or prepaid parcel that they can use and send it to our post offices or PosLaju centres," he said.
The product aims to give online customers more convenience and flexibility to ship their products.
He also said that PosLaju will adjust its prices, in terms of discounts and rebates to these customers.
Elaborating on its On-Demand Pickup service, Nor Azizan said the service allows customers to call Poslaju to collect their parcels.
"We go to their house, take the parcel and the customers can pay us there and then. So, our courier will collect cash from the customers and deliver the parcel," he said.
PosLaju is also looking to diversify from the current express-related services such as warehousing and logistics services.
"It is a logical sense as we already have strong first and last mile reach. We may start small," he said.
PosLaju has an annual sales revenue of about RM200 million, said Nor Azizan, adding that about 70 per cent of its business comes from domestic courier services.
Currently, PosLaju services are available at 60 Poslaju branches, 704 post offices and 25 service counters countrywide.
On competition from foreign courier service companies in the local market, he said PosLaju has always been on par with others.
"Competition is healthy for the industry as it will keep us on our toes and ensure that we give the best possible service to customers," he said.
However, the challenge will be stiffer if the foreign firms start tapping into the domestic market and offering lower prices for their courier delivery services, he said.
"As long as the foreign players are going for the international shipments, we are fine because they are sticking to their niche," he said.