DATUK Mohd Nadzmi Salleh, the new chairman of Proton Holdings Bhd, (5304) has identified product planning as a key focus for him in charting the national carmaker's direction locally and internationally.
Nadzmi, who replaces Datuk Mohd Azlan Hashim as Proton's chairman today, said the strategy covers, among others, the right car models as well as their marketplace and replacement cycle.
Such a strategy will enable Proton to maintain its competitiveness in the future, he added.
"When we talk about company strategy, we are not only looking at one direction or over a long-term period. It must be accompanied by the short- to medium-term approach in order to achieve any annual target.
"Hence, product planning will be among my key focuses at Proton over the short-, medium- and long-term to ensure that Proton will continue to make cars that meet the market and customers' requirements," Nadzmi said when contacted yesterday.
Strategic planning, he said, is part of the management methodology, and it must gel with product compatibility to make it work.
Commenting on his appointment, Nadzmi said it is a big responsibility as the task must be properly implemented so that Proton can protect itself from the global economic slowdown.
"Cooperation from all parties, inside and outside Proton, is pertinent in efforts to improve the company as the country's leading car manufacturer."
Nadzmi is no stranger to Proton, having served as its deputy managing di-rector from November 2 1992 before becoming its managing director from 1993 to 1996.
He has also held various senior positions in Edaran Otomobil Nasional Bhd, including the posts of executive director and chief executive officer.
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