LOW-COST carrier AirAsia Bhd (5099)hopes to boost its food and beverage (F&B) revenue to RM48 million this year, from RM38 million achieved last year.
It expects its latest tie-up with F&N Beverages Marketing Sdn Bhd, which allows the airline to sell 100PLUS and Coca-Cola on board its flights from Malaysia from February 1, to help meet this target.
"We target to sell some 24,000 cans per month, and hopefully we can increase our drinks revenue this year by some 20 per cent," AirAsia chairman Datuk Aziz Bakar said after inking a strategic beverage distribution agreement with Fraser & Neave Holdings Bhd's soft drinks unit in Subang, Selangor, yesterday.
The exclusive agreement is for a one-year duration with the option for the airline to renew it. The drinks will be sold for RM5 per can on flight.
F&N Holdings Bhd chief executive officer Tan Ang Meng said the company is working to grow and extend its relationship with the airline. "We hope to generate cross marketing activities and promotions that would be mutually beneficial and rewarding to both parties," he said.
He did not rule out the possibility for the distribution agreement to be extended to other F&N beverages such as its SEASONS and Fruit Tree brands.
Meanwhile, AirAsia group chief executive officer Datuk Seri Tony Fernandes said in a statement that both companies seek to be global leaders in their respective industries, while offering their guests the best products and services in the market.
"We believe our new offerings will be of benefit to both companies and look forward to a long-term business relationship," he said.
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