Rondo to drive Naza's MPV market share
Naza Kia is targeting to sell 200 units of Citra II Rondo per month, says Naza Group chief executive officer
NAZA Kia Sdn Bhd has unveiled the Naza Citra II Rondo, banking on the cross-over utility vehicle (CUV) adapted from the new Kia Carens to help it capture 20 per cent share of the multi-purpose-vehicle (MPV) market.
"The local MPV market size is about 45,000 units annually. We hope to increase our share in the segment to 20 per cent with the new Citra II Rondo," Naza Group chief executive officer SM Nasarudin SM Nasimuddin said.
A monthly sales volume of 200 units of the Rondo is expected, he said at its launch in Petaling Jaya yesterday.
"I am being a bit pessimistic with our monthly target of 200 units. Hopefully, the sales will gradually increase," he added.
Nasarudin said that steady sales of the Citra prove that Naza Kia's seven-seaters are popular choices for Malaysian customers.
Naza Kia has actually positioned the two-litre Rondo between the Citra and the bigger Naza Ria MPV, and to be a serious contender in the cross-over segment.
Coming in two variants, the Rondo 2.0 EX sells at RM84,888, while the high-line version Rondo 2.0 EXS costs RM88,888.
Nasarudin emphasised that the company has focused on giving customers value for money.
He pointed out the long list of standard equipment, including dual-front airbags, anti-lock brake system and electronic brake distribution, stylish side mirrors and a Shiftronic gearbox.
Compared with the Citra, the Rondo has some changes at the front and rear ends.
Customers can order their Rondo with a choice of four colours: fine silver, black cherry, urban grey and volcanic red.