RM800m sales from Sime Darby Property campaign

KUALA LUMPUR: Sime Darby Property Bhd's (SDP) campaign, the Lifestyle Collection, has locked in gross sales of close to RM800 million since it was launched in early April.

The sales were due to a strong take-up of residential and commercial properties located in Sime Darby Property's 10 known townships in the Klang Valley and Nilai, Negri Sembilan.

As the campaign drew to a close on June 17, about 700 units of properties had been sold.

Sime Darby Property saw an 80 per cent take-up rate for properties launched during the two-and-half month campaign, while some developments, including Aster Grove in Denai Alam, Delora and 11 Avenue in Bandar Bukit Raja, achieved a 100 per cent take-up rate.

Sime Darby Property's managing director Datuk Abd Wahab Maskan said the results of the campaign was a clear indication that the company's product offerings had hit the right chord among home buyers and investors.

"We offer them quality and innovative properties at a price that gives them investment opportunities and value creation.

"The sustainability features provide value for money and create a sense of pride," he said in a statement yesterday.

Abd Wahab, who is also Sime Darby's chief operating officer, said the support for its products was a reflection of the trust the buyers had in the Sime Darby Property brand.