Pancake House teams up with The Chicken Rice ShopBy Cheryl Yvonne Achu
KUALA LUMPUR: Pancake House Inc (PHI), a leader in the casual dining segment, plans to open two Pancake House outlets in Malaysia by year-end.
"We are going to open one or two more outlets, looking at the great business potential in the food and beverage industry in this country," its president Martin Lorenzo said.
The company yesterday inked an agreement with The Chicken Rice Shop Sdn Bhd (TCRS) to open its first outlet in Malaysia.
The cost for the new outlet is not more than RM500,000.
Lorenzo said PHI is pleased to enter Malaysian market in partnership with TCRS.
"With the proven expertise of TCRS and their in-depth knowledge of the local food and beverage industry, we are sure that our relationship will open up many more growth avenues," he said.
TCRS chief operating officer Wong Kah Lin is confident that the partnership will prove fruitful and help bring the Pancake House International brand to greater heights in the region.
"Pancake House International is a good stream of business for TCRS," she said.
It is known for its specialty pancakes with warm and friendly atmosphere, combining a comfortable dining experience with quality sevice.
"I believe the menu served here will meet the taste of the people in this country even though the dishes are originally prepared in the Philippines," Lorenzo said.
Currently, PHI has more than 90 restaurants in the country.
Last month, TCRS opened its first outlet in Manila and will open two or three more this year in partnership with Pancake House.