Petronas, Fernandes top survey list

 

According to a Pulse Group's survey, the national oil corporation is the corporate brand choice in Malaysia while AirAsia's Tony Fernandes is the top CEO brand

PETRONAS was named the corporate brand choice in Malaysia and AirAsia Bhd group chief executive officer (CEO) Datuk Seri Tony Fernandes the people's brand choice for CEO, a survey commissioned by Pulse Group plc has revealed.

In a study aimed at profiling corporate brands among Malaysian consumers, Petronas was named best overall brand profile with 16 per cent of the vote.

This was followed by Maxis and AirAsia, with 8.7 per cent and 8.5 per cent respectively.

Others in the top 10 list of corporate brand profile were Telekom Malaysia (5 per cent), Maybank (4.6 per cent), Genting Group (4.1 per cent), Malaysia Airlines (MAS) (3.9 per cent), Proton (3.8 per cent), DiGi (3.3 per cent) and Astro (2.6 per cent).

Meanwhile, Fernandes was named top CEO brand in the survey with 13.2 per cent of the vote.

Business tycoon Ananda Krishnan took second place with 4.1 per cent, followed by Petronas president and chief executive officer Tan Sri Mohd Hassan Marican and YTL group managing director Tan Sri Francis Yeoh with 3.9 per cent and 3.8 per cent respectively.

Others in the top 10 list of CEO brand were Genting Group founder, the late Tan Sri Lim Goh Tong at three per cent, Public Bank founder and chairman Tan Sri Teh Hong Piow (2.8 per cent), tycoon Tan Sri Mokhtar Al-Bukhary (2.6 per cent), Genting chairman Tan Sri Lim Kok Thay (2.5 per cent), MAS CEO Datuk Seri Idris Jala (2.3 per cent) and tycoon Tan Sri Robert Kuok (two per cent).

The "Pulse of the Nation" survey polled 1,000 Malaysians throughout major market centres, using the Internet as the main data-collection method.