GSK, Touch 'n Go in co-branding exercise

KUALA LUMPUR: Leading pharmaceutical and healthcare firm, GlaxoSmithKline Consumer Healthcare Sdn Bhd (GSK) expects to sustain more than 10 per cent growth this year from over RM400 million sales posted last year.

Lee Hon Tong, commercial director for Malaysia and Singapore, said the group had achieved a double- digit growth year-on-year for the last five years.

Its two best-selling products, which account for more than a quarter each of its revenue, are paracetamol-based pain reliever Panadol and its fruity drink, Ribena.

Panadol holds more than 88 per cent market share of the local paracetamol-based pain reliever.

Lee said GSK will launch a new product range under Panadol by year-end to add to its current line-up such as Panadol Child Syrup, Panadol Menstrual, Paraflex for joint pain and Panadol Cold Flu.

Yesterday, the group launched its co-branded card for the Panadol "Be Prepared" campaign in collaboration with Touch 'n Go Sdn Bhd.

With a RM200,000 advertising expenditure allocated for the campaign, it targets 50,000 consumers to take up the limited edition's pre-loaded co-branded card.

These cards will be handed out to travellers at specified toll plazas.

"The campaign aims to remind the public to be 'Panadol prepared' by keeping a pack of Panadol handy at all times as a first treatment of pain relief," said Lee.

Malaysian Highway Authority director-general Datuk Ismail Md Salleh officiated at the event. Also present was Touch 'n Go chief executive officer Abdul Karim Md Lassim.